To develop cool quality fashion jeans wear at a stylish and affordable price level!
We want to provide our friends with the coolest jeans, ever made!
THE BRAND CONCEPT
Shine original is a hybrid of denim and fashion wear, emphasising the diversity of individuality. Style and personality has no rules – no code, nor do we. Individuality is about creation of oneself. It’s all about being in demand and setting the agenda we know how important individual style and personal image is.
We are enthusiastic original individuals, we travel,explore music, various places, art – basically, we see inspiration in whatever is going on, around us. We strive to continually develop, design and discover new fabrics, trimmings and inspiration to create collections, which holds attitude, aesthetics, coolness and diversity on several levels, yet at an affordable price level.
We encourage our friends to create their own individual style – and be original!
PRE SPRING 2018
CHRISTMAS 2017 VIDEO
MEET US HERE THIS SUMMER
CIFF, Copenhagen // 9 – 11 August
Premium, Berlin // 4 – 6 July
Olso Moteuka // 14 – 20 August
Stockholm Fashion Week // 30 August – 1 September